Guangzhou College of Technology and Business

Program Infomation

Cross-border E-commerce is an emerging profession under the background of rapid development of cross-border e-commerce industry in the global market, rapid growth of cross-border e-commerce import and export transaction scale, and extreme shortage of industry talents. Relying on the regional advantage of being close to the comprehensive test area of Guangzhou Baiyun Airport, the School has built a cross-border e-commerce talent training system that is compatible with the development of regional industries, and established strategic cooperative relations with Guangzhou Airport Comprehensive Protection Zone Investment and Operation Co., Ltd., Guangzhou Bayer Airport Cold Chain Logistics Center Co., Ltd. and other enterprises. It has built a cross-border E-commerce application-oriented talent training model that is "application-centered, demand-oriented, ability-oriented, and quality-based”, and has cultivated high-quality application-oriented talents in the cross-border e-commerce industry.

Cultivation Objective: This major is oriented to the development needs of digital economy in Guangdong, Hong Kong and Macao Bay Area, and cultivates people with comprehensive development of moral, intellectual, physical and aesthetic skills, international vision, Internet thinking and innovation spirit, mastering the basic theory and professional knowledge of cross-border e-commerce, possessing practical abilities of cross-border e-commerce platform operation, promotion, payment and settlement, etc., who can engage in cross-border e-commerce in enterprises and institutions of foreign trade, cross-border e-commerce, cross-border logistics and relevant government departments. They can engage in planning, operation and service of cross-border e-commerce in enterprises and institutions of foreign trade, cross-border e-commerce, cross-border logistics and related government departments.